Peter Rheinhardt wrote an interesting blog article about the retention in online education and then specifically in MOOCs:
I don?t want to tear down these products or the people who?ve built them, I?m rooting for them all the way. They just need some tough love, and so this article explains why I churned: the starting commitment is too high, the re-engagement emails are terrible, and the pacing is impersonal.
He has three suggestions to improve the retention rate:
- asks for no commitment
- create amazing emails
- perfect pacing
Especially the second suggestion is very easy to implement and certainly will improve the retention rate.
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